Etnodim

ETNODIM is a Ukrainian fashion brand founded in 2009 by Andriy Cherukha, dedicated to preserving and modernizing the art of vyshyvanka—traditional Ukrainian embroidered clothing. What began as a small collection of artisan-made shirts has evolved into a full-scale design studio and workshop in Kyiv, where every piece is produced in-house with care and cultural intent.

The brand is known for its use of natural fabrics like linen and cotton, and for blending heritage motifs with modern symbols drawn from nature, architecture, and national identity. ETNODIM’s collections include embroidered shirts, dresses, outerwear, and home textiles—all made to celebrate Ukrainian tradition in a way that feels relevant and wearable today.

Beyond fashion, ETNODIM plays an active role in cultural preservation and social responsibility, with ongoing donations supporting Ukraine’s defense and humanitarian efforts. With every piece, ETNODIM tells a story of craftsmanship, resilience, and national pride.