Roar Cruise

ROÁR is a Ukrainian swimwear and resortwear brand reimagined from the former Elegance label, founded in 2015. The brand was relaunched to bring refined style and elevated design to modern cruisewear and beach-ready essentials.

Anastasia Shashkova, the brand’s founder and creative director, leads every collection with a focus on comfort, confidence, and clean lines. ROÁR designs originate in Kyiv, with production spread across its ateliers in Kyiv and Odesa, ensuring full local craftsmanship.

Each ROÁR piece is constructed from premium Italian fabrics—like high-quality nylon and spandex blends—and crafted with seamless finishes for a flattering, smooth fit. Collections include sculpted one-piece swimsuits, high-waisted separates, elegant bodysuits, and versatile vacation sets designed to mix and match with ease  .

More than fashion, ROÁR is about celebrating everyday confidence: pieces feel luxurious yet wearable—from beach to city, sunrise to sunset, every order is a statement of individuality and ease.