Frolov

FROLOV is a couture-to-wear brand founded by Ukrainian designer Ivan Frolov, known for his bold, sensual silhouettes and meticulous craftsmanship. Based in Kyiv, every FROLOV piece is handmade in Ukraine using luxurious fabrics like silk, mesh, velvet, and lace — often adorned with custom Swarovski crystals, as FROLOV is the only official Ukrainian partner of Swarovski.

Ivan Frolov is not only a celebrated international designer — worn by icons like Beyoncé, Dua Lipa, and Kylie Minogue — but also a professor at Kyiv’s University of Technologies and Design. His work merges fashion, intimacy, and identity through a signature blend of provocation and elegance, including the brand’s iconic anatomical heart motif.

Rooted in resilience and Ukrainian pride, FROLOV is more than fashion — it’s a statement of identity, craftsmanship, and cultural power.